Lexus Is On The Radar of Millennial Car Buyers
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Lexus is the luxury division of Toyota. When Millennials were new in their career paths, buying an economical vehicle with the basics made a lot of sense. But as Millennials approach the age when they have all their basic needs accounted for and are secure in their careers. They have the cash flow to invest in a higher-quality brand like Lexus. Yet, Millennials are still savvy and are not wanting to waste money.
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